A media team for brands that measure twice.
We're a senior performance media crew — ex-agency heads, in-house growth leads, and platform specialists — assembled around a single idea: paid acquisition should be an engineered system, not a monthly leap of faith.
We work like operators, not vendors.
Every engagement starts with the same question: what is the actual business math? Not platform ROAS. Not last-click. The real payback math that keeps your CFO happy and your category position growing.
From there, we build a paid media system around it. Channel mix, creative testing velocity, attribution stack, landing page architecture — all of it designed to move the number that actually matters. We sit inside your Slack. We answer on weekends. We tell you when something isn't working before you have to ask.
No AOR bloat. No junior account manager translating between you and the person running the ads. The people who win the pitch are the people running your account — month one through month thirty-six.
Four things we won't compromise on.
These are the rules we hire against, fire against, and lose pitches over. They're the reason our clients stay an average of 28 months.
Clarity over cleverness.
A slide that looks smart but hides the numbers is worse than no slide. We show the math, even when the math isn't flattering.
Creative is the ceiling.
No amount of bid optimization fixes a weak hook. We invest in creative strategy because it's where 70% of performance actually lives.
Incrementality or it didn't happen.
Platform-reported conversions are a starting point, not a finish line. We triangulate with geo holdouts, MMM, and lift tests.
Long-term > last quarter.
We'll decline a campaign that hits Q4 targets but burns the brand equity that funds Q1 and beyond. Short-termism is a tax on growth.
One team, no silos.
Strategists, buyers, creatives, and analysts sit at the same table. No internal handoffs, no "that's not my channel," no lost context.
Move fast, write it down.
We ship tests weekly, but we document every hypothesis. Over time that's a compounding proprietary dataset — for you, not a deck.
The people running your account.
Not a pitch team that disappears after contract signing. These are the same faces you'll see on your weekly call.
Alex Moreau
15 years in performance — previously led paid acquisition at two DTC unicorns. Obsessed with unit economics and spreadsheets that don't lie.
Jordan Rivera
Former platform specialist at Meta. Runs the buying floor with the discipline of a trader and the patience of a strategist.
Sam Okafor
Ex-in-house creative lead, 400+ hooks shipped. Believes most ads fail in the first three seconds — and fixes that.
Ready to see the math?
Tell us about your brand and we'll come back with an honest read — opportunity size, quick wins, and whether we're actually the right partner.
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